Upriver Outdoors
Mission
Their mission is to create unforgettable outdoor experiences on the Snake and Salmon Rivers through expertly guided fishing and sightseeing tours. We are dedicated to providing outstanding service, competitive pricing, and exceptional value while helping our guests connect with the natural beauty, adventure, and wildlife that make these rivers truly special.
About Upriver Outdoors
Goals from the Team:
The team is currently developing a website and establishing social media accounts to increase the company’s visibility and strengthen its online presence. These efforts are focused on attracting more attention to the business and positioning it to compete more effectively with larger companies in the area.
Background Information About Upriver Outdoors:
The company is a single-owner operation led by Jared Wingfield and based along the Snake River in Idaho. It provides jet boat tours and guided fishing trips for visitors on the Snake and Salmon Rivers. As the business is in its first year of operation, its marketing efforts have been minimal, consisting mainly of a Facebook page with Wingfield’s contact information. Despite strong competition from larger companies in the region that operate multiple boats and guides, Wingfield is building his business with the goal of establishing a competitive presence in the local market.
